What if you could create the perfect advertisement or marketing message every time? You know those campaigns that light your phone system up like a Christmas tree for weeks on end and jam your inbox with a massive influx of new producers clamoring to contract with you.
Marketing is the life blood of your company. It is the most important “thing” that you do, because without it, you will have little success retaining producers and attracting new ones. Every company is a marketing company, whether they produce a widget or sell any sort of product or service. You are in the business of marketing your service and how effective your marketing is will dictate how successful you are.
The good news is that most of your competitors don’t understand the true power of marketing, so there is a huge opportunity for those that get it right. And the best news? There is a shortcut to achieving high levels of marketing success and it’s all covered in my recent article published in NAILBA’s Perspective Magazine.
Check it out now and let me know what you think.