How would you like to add some rocket fuel to your sales in 2016? Imagine if it were possible to do this without working harder and with less stress. If you are like most, you love the idea, but you’re not sure exactly how to pull it off. The answer is simpler than one would expect, and it doesn’t require reengineering your entire company or hiring any additional staff.
Regardless of how 2015 went for your company, there is always room for improvement, and there have been many opportunities that you knowingly — or more likely unknowingly — missed out on.
If you want to attract more business and grow your existing relationships, I suggest you pay close attention to this month’s issue. While we are going to cover a lot of great strategies, the one you should be paying closest attention to, “Content Marketing” (CM), is perhaps the biggest needle mover for your business and market position.
If you are familiar with Content Marketing and think you can skip this part, don’t (because it’s too important). If you’re not familiar with CM or think it’s a fad, it’s NOT. The overall concept has been around for decades (if not centuries) and has been proven to be effective. In the past few years we have tracked thousands of campaigns, and the most successful ones all had an element of content marketing.