Paul Feldman

Presenter | Consultant | Financial Publisher

Tag: copywriting

Is Your Marketing Amish?

Over the course of my 24-year-long career in the insurance and financial industry, I’ve certainly seen a lot.  But one thing that continues to irk me is how poorly we continue to market as an industry. When I started InsuranceNewsNet, I aimed to change that, but I’m sad to report that today I still see financial companies trying 20-year-old marketing tactics that didn’t work then and won’t work today.

It’s understandable. Comfort zones are… comfortable. Plus there’s that old expression “If it ain’t broke, don’t fix it,” but I have to tell you, folks, they’re broke.

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How to Generate More Leads, Win More Business and Create an Everlasting Brand

create-everlasting-brandIf you want to attract more business and grow your existing relationships, I suggest you pay close attention to this month’s issue. While we are going to cover a lot of great strategies, the one you should be paying closest attention to, “Content Marketing” (CM), is perhaps the biggest needle mover for your business and market position.

If you are familiar with Content Marketing and think you can skip this part, don’t (because it’s too important). If you’re not familiar with CM or think it’s a fad, it’s NOT. The overall concept has been around for decades (if not centuries) and has been proven to be effective. In the past few years we have tracked thousands of campaigns, and the most successful ones all had an element of content marketing.

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