Over the course of my 24-year-long career in the insurance and financial industry, I’ve certainly seen a lot. But one thing that continues to irk me is how poorly we continue to market as an industry. When I started InsuranceNewsNet, I aimed to change that, but I’m sad to report that today I still see financial companies trying 20-year-old marketing tactics that didn’t work then and won’t work today.
It’s understandable. Comfort zones are… comfortable. Plus there’s that old expression “If it ain’t broke, don’t fix it,” but I have to tell you, folks, they’re broke.
How would you like to add some rocket fuel to your sales in 2016? Imagine if it were possible to do this without working harder and with less stress. If you are like most, you love the idea, but you’re not sure exactly how to pull it off. The answer is simpler than one would expect, and it doesn’t require reengineering your entire company or hiring any additional staff.
Regardless of how 2015 went for your company, there is always room for improvement, and there have been many opportunities that you knowingly — or more likely unknowingly — missed out on.