September 11, 2012
2012 min IMA Awards
New York City, Marriott Marquis

Last week I attended an award ceremony for magazine publishers and advertising agencies, where I was up for two awards; Marketer of the Year and Lead Generation Initiative.  The award ceremony is run by an organization called “min”, which publishes research, news and reports that all of the major print media companies read and study.

Being my first time at the award ceremony, I wasn’t sure what to expect.  So I arrived a few minutes early, grabbed a cup of coffee and tried to sit as close as possible. Being early would have been an advantage, but unfortunately the front two-thirds of the room were reserved tables with flags showing big names such as Time, Hearst Digital, Hearst Integrated Media, Condé Nast, GQ Magazine and global advertising agencies, like GroupM, Universal McCann, Mullen and MEC.  At $4,000 a table, I guess they deserved to sit near the front.

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